Description
THE GANNI PLAYBOOK: Your essential hands-on guide to building a purpose-driven fashion business in today’s evolving industry landscape – authored by GANNI co-founder Nicolaj Reffstrup with acclaimed industry writer Brooke Roberts-Islam
Available exclusively through GANNI’s official channels
‘GANNI delivers a masterclass in embedding sustainability into business DNA’
RACHEL CERNANSKY, SUSTAINABILITY EDITOR, VOGUE BUSINESS
This powerful narrative explores what happens when a business leader confronts climate change head-on, driven by the realization that success shouldn’t come at the expense of future generations. Discover how to forge a new business path where responsibility and profitability coexist seamlessly.
GANNI, the transparent Scandinavian fashion innovator, demonstrates how purpose-driven mission and financial success can work in powerful synergy.
In The GANNI Playbook, co-founder Nicolaj Reffstrup reveals the breakthrough strategies that propelled GANNI to global recognition, while honestly examining the creative, operational, and cultural elements needed to build a future-ready fashion business.
Through compelling dialogue with respected industry expert Brooke Roberts-Islam, Reffstrup addresses fashion’s carbon footprint with refreshing honesty, discussing both successes and learning moments while navigating the complex balance between growth and responsibility.
The ultimate practical guide for creating a decisive, direct, and genuinely responsible fashion brand.
- 100% paper. Learn more about our materials
- Length: 224 pages
- Dimensions: 224mm x 22mm x 141mm
- Weight: 327g
- Hardback
Product ID: A6552
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